How It Works
While the concept of improving survey responses may seem straightforward, there are a lot of moving parts to consider. The response starts way before writing the answer to a question. We spend many hours evaluating every piece of content, public and distilled for the research. Particular detail is teased out on perception of the company and products. We provide hands-on and specific guidance in how to answer questions to help the analyst — the goal is to develop some appreciation for what the analyst has to go through so as to improve the ways in which you can help. As the project progresses we'll share lots of insights with the team on how to improve submitted responses and media. We improve how well you're perceived generally, beyond the survey.
What You Get
- Feedback Incorporation: Expert analysis and recommendations based on previous report outcomes.
- Better Aligned Briefings: Guidance on how to create compelling and concise briefings, demos, and roadmap updates that capture the attention and interest of analysts.
- Ongoing Engagement: Active participation in regular team calls and hands-on guidance. We'll suggest how to improve interactions with Gartner and Forrester.
- Building Analyst Relationships: Insights on how to build strong, communicative relationships with analysts, offering strategies to make the evaluation process easier.
- Becoming Part of the Ecosystem: We assist you in becoming an integral part of the branded research ecosystem, thereby increasing your influence and standing within the industry.
- Competitive Differentiation: Insights to highlight your unique value proposition in crowded markets.
- Custom Submission Review: Comprehensive review of all materials to ensure clarity, consistency, and impact.
Key Benefits
- Stronger market perception
- Enhanced strategic communications
- Better alignment with analyst criteria
- Sustainable competitive advantage.
