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Analyst Optimization

  • 2 min read

PROOUCT: Analyst Optimization

Get the Best Out of Analyst Engagements

Improve the effectiveness of interactions with industry analysts during inquiry calls, symposiums, and other analyst events. Help the analyst do their job better and see more rewards — deliver messaging in a way that stands out and sticks in the analyst's mind. Craft a resonant message and be better prepared for potential pitfalls.

How It Works

The analyst role is often misunderstood to be a role you should market to. The reality is the analysts just want the raw content to then do the job they're paid to do, turn it into valuable insights to share with the world. We'll talk through past interactions and content shared and provide valuable insights on how to do better and build the right kind of relationships.

What You Get

  • Message Crafting: The language used and the messaging content is different from most content being used to engage with other audiences. Learn how to achieve your messaging goals in a way that's precisely defined for analyst engagement.
  • Improved Branded Research Positioning: If you're top of mind and for the right reasons, you will be more likely to place better in branded research. We'll tell you what you need to say and do, to help the analysts feel better about positioning you well.
  • Engagement Strategies: Based on the goal, there's a different approach. We'll share tips and tricks on how to ensure interactions with analysts are more engaging and provide more value in trying to achieve specific goals.
  • Better Understanding of the Role: Analysts have a difficult role to fulfill and so providing them with the content that helps realize their own goals is a crucial aspect of the relationship. The inner workings of the mind and process is important knowledge to have.
  • Awareness of Common Pitfalls: Detail on the common mistakes and 'gotchas' to avoid during analyst interactions.
  • Follow-up and Feedback Integration: Follow-up sessions to integrate feedback and refine strategies for future engagements.

Key Takeaway

If you regularly interact with industry analysts and aim to leave a lasting impression, we can help. The rewards can be significant.

Key Benefits

  • Stronger analyst relationships, where you're top of mind more often.
  • More brand and product relevance.
  • Better analyst perception of your company value.
  • Practical tips on negotiating challenging analyst engagements.
  • Better representation of products to clients analysts are speaking to.
  • Improved positioning in branded research.

Book an Inquiry or Connect Now to talk about a analyst engagement.