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Insight-Driven Decisions For Strategic Advantage
Actionary helps organizations navigate complex challenges, identify new opportunities, and align their strategies with evolving market conditions. Leverage data-driven intelligence and deep market understanding to improve outcomes.
Research
We distil industry trends and our own deep analysis to write thought leading research that can be trusted to inform the most important decisions.
Advisory
We help organizations navigate complex challenges, identify new opportunities, and align their strategies with evolving market conditions.
Insights
Random thoughts and insights that are topical are shared through our insights blog. Worth checking back now and then to see what’s new.
Sell The Sizzle: The Importance of Messaging in Marketing
Simon Harrison, Actionary founder, Analyst and Executive Partner, had the privilege of discussing the importance of research and actionable insights in business decision-making and to drive growth as part of a “Pivotal Systems” podcast. The series includes interviews with leaders and high performers who share keys to thriving and success, hosted by Alex Mehran Jr. and Robin Yeganeh, Ph.D. The hosts are passionate about developing people, systems, and communities that facilitate personal and professional success. The podcast emphasizes practical wisdom, with the hope of disseminating crucial information across a host of business and well-being related topics.
Harrison emphasized the need for businesses to stay informed about market dynamics and consumer preferences in order to achieve strategic goals. He highlights the role of research in informing marketing strategies and messaging, and the importance of selling the ‘sizzle’ rather than just the product features. He also discusses the changing dynamics of the workplace and the need for businesses to create collaborative and flexible working environments.
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Latest Research
Beyond the Hype — Realigning Customer Service Strategies for Real CX Impact
The customer service technology landscape is rapidly evolving as vendors seek to deliver more comprehensive Customer Experience (CX) solutions. Despite the promise of an enhanced service value proposition, many offerings fail to meet expectations due to their complexity, scope, and developmental immaturity. This research explores the changing dynamics within the customer service vendor market, highlights the key challenges faced by both vendors and organizations, and offers actionable strategies to implement a more integrated and future-ready approach to customer service.
Read MoreHow CCaaS Vendors Can Remain Relevant in a Shifting CX Landscape
As the CX landscape evolves with AI advancements and greater data integration, CCaaS vendors face growing competition from CRM and UCaaS providers. This note explores key strategies for CCaaS vendors to remain relevant, emphasizing deeper partnerships, technology innovation, and holistic solutions that deliver value across the entire customer journey.
Read MoreCloud Is 28 Years Old — Catch up Now to Be Able to Compete in the AI Innovation Race
Cloud computing hasn’t stood still in its 28-year evolution, becoming the cornerstone of AI and business innovation. Companies still relying on outdated on-premises systems risk being left behind as the cloud continues to drive rapid advancements. This research aims to equip buyers with the insights needed to accelerate Cloud adoption plans.
Read MoreDon’t Drift Away from Reality — Ensure Vendors Offer AI Model Longevity
In the evolving landscape of machine learning, combating model drift and decay is crucial for maintaining model performance. Continuous monitoring, automated retraining pipelines, and robust data management are essential strategies. Discover how proactive measures can ensure long-term value and guide your investment in the right AI solutions.
Read MoreAdvisory with a different approach
Actionary advisors and executive partners are helping the most important leaders in the world. Book a free initial discussion about a problem or an ambition or brief us on your technology so we can help your clients.
