Sustainable business success is built on strategic alignment, organizational design, and execution excellence. Many companies turn to Sales or Marketing adjustments when growth stalls, but these are often symptoms of a deeper strategy problem. Without a clearly defined corporate vision, a structured approach based on strategic execution goals, and alignment across departments, businesses risk declining relevance and related revenues. This research explores why execution fails, how to diagnose the root causes, and what leaders must do to transform strategy into sustainable growth.

Artificial Intelligence (AI) introduces new, often overlooked risks that require an understanding of new security concepts and a modern approach. Vendors must recognize the limitations of traditional security practices in addressing AI-specific challenges such as adversarial attacks, new data extraction techniques, and regulatory compliance under new laws like the EU AI Act.

The customer service technology landscape is rapidly evolving as vendors seek to deliver more comprehensive Customer Experience (CX) solutions. Despite the promise of an enhanced service value proposition, many offerings fail to meet expectations due to their complexity, scope, and developmental immaturity. This research explores the changing dynamics within the customer service vendor market, highlights the key challenges faced by both vendors and organizations, and offers actionable strategies to implement a more integrated and future-ready approach to customer service.